Holistic marketing orientation of a firm

The concept comes from business management and was first described and popularized by Michael Porter in his best-seller book. This component extends a company's reach beyond the customers consuming its product or service to society in general.

Each has a significant impact on the success or failure of the company. Internal Marketing There are two types of customers to every business: To find out more about holistic marketing or to chat about how we can help you reach your goals, contact us today.

Holistic marketing empowers the company to build a brand among all its stakeholders. Management focuses on improving production and distribution efficiency.

Holistic marketing concept enforces this interrelatedness and believes that a broad and integrated perspective is essential to attain best results.

In other words; The aim is to sell what the company makes rather than making what the market wants. All activities within integrated marketing including advertising, public relations, direct marketingonline communications and social media marketing work in sync with one another to ensure the company's customers and business partners have the same experience with and perception of the company.

Relationship marketing focuses on establishing relationships with a stakeholderand it also requires retention and growth of each relationship over time.

Concept of holistic marketing

This helps you improve service but also make product or service adjustments generally desired by customers. According to this view, holistic marketers succeed by managing a superior value chain that delivers a high level of product quality, service, and speed.

It is basically about designing an effective integrated marketing mix executed well to derive synergy. The aim of integrated marketing is to gain synergy out of all marketing activities and it is only possible when an integrated approach is adopted.

This helps ensure customer satisfaction remains high with the company as a whole and can function as a way to promote brand loyalty and positive word-of-mouth advertising.

A South Asian Perspective. Repeat purchases by the customers demand a strong relationship with them. Components of Holistic Marketing Holistic marketing focuses on marketing strategies designed to market the brand to every person related to it, be it employees, existing customers or potential customers, and communicating it in a unified manner while keeping in mind the societal responsibility of the business.

A business is just like a human body: It also means organizational risks can be spotted and addressed before they become real problems — and everyone has a stake in how to move things back in the right direction.

Dorling Kindersley India Pvt. Holistic marketing has gained in popularity due to the high saturation rate and increased competition in the marketplace. Any such marketing activities which are economically profitable but socially harmful are strictly restricted under societal marketing aspect of holistic marketing.

Holistic Marketing – Meaning, Concepts, and Importance

A business is considered as a part of the society and is required to repay the same. It is basically about designing an effective integrated marketing mix executed well to derive synergy. Relationship marketing suggests not only building relationships but also enhancing them over the time.

It is only when the resources of the entire organization move towards a common objective; the firms can expect to survive in the current hyper-competitive marketplace.

Holistic Marketing Orientation

Holistic marketing is a philosophy that drives towards the alignment of your systems, services, processes and customer touch points, with the end goal of delivering a seamless, consistent customer experience across multiple channels. We proofread, edit and make the paper upto mark without any flaws.

The traditional selling approach where the customers and firm interacted only during sales is no more acceptable in current environment. Socially responsible marketing The socially responsible marketing aspect of the holistic marketing concept involves a broader concern of the society at large.

Relationship marketing is concerned with building long-lasting relationships with various parties connected to a business including the customers, employees, suppliers, financial institutions, regulatory bodies, competitive firms and the society in general.

Any marketing decision is taken considering the perceived impact on the stakeholders. Alternatives to a Marketing Orientation About the Author Neil Kokemuller has been an active business, finance and education writer and content media website developer since The marketers today need to assure that any decisions made by them do not contradict the decisions made by any other department in the organization.

While some level of all approaches may be required for an overall successful marketing strategy, most businesses focus on one as a primary concern above the others. Societal Marketing The last component of holistic marketing is societal or socially-responsible marketing.

Though more responsive, companies that do not make product improvements a focus may not have the ability to adapt as quickly to provide these quality benefits to customers.

Development of marketing programs such as the marketing mixthe design of marketing campaigns and the implementation of marketing processes are not isolated business functions under a holistic marketing concept.

Any such marketing activities which are economically profitable but socially harmful are strictly restricted under societal marketing aspect of holistic marketing. Integrated Activities All activities should be designed and integrated in such a way so as to create a unified, consistent and seamless customer experience.

Internal marketing ensures that employees are satisfied with the work they perform each day as well as the philosophy and direction of the organization as a whole. ‘Market orientation is the organisation wide development of market intelligence pertaining to customer needs.’ (Kohli and Jaworski, p12) Two approaches to marketing Orientation have been suggested by Avlonitis and Gounaris (), focusing on the practices and culture that the company adopts.

Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts.

Holistic marketing is a philosophy that drives towards the alignment of your systems, services, processes and customer touch points, with the end goal of delivering a seamless, consistent customer experience across multiple channels.

Concept of holistic marketing

Five Marketing Concepts Explained with Examples. Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective.

The selling concept holds the idea- “consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and. Now for the complete definition of holistic marketing, I must say that “holistic marketing is a marketing concept in which we study different marketing concepts and their inter-dependencies.” Holistic marketing is the seventh concept of marketing management orientation.

Development of marketing programs such as the marketing mix, the design of marketing campaigns and the implementation of marketing processes are not isolated business functions under a holistic marketing concept.

Instead, the business makes marketing decisions and implements campaigns based on reaching a common organizational.

Five Marketing Concepts Explained with Examples Holistic marketing orientation of a firm
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